FTO Subscriber Profile

Flt Tech Online Subscriber Profile

Who Reads Flt Tech Online?
Flt Tech Online Readership is Growing
What Do Our Subscribers Think About Flt Tech Online?
Other Statistics to Consider

Who Reads Flt Tech Online?

Flt Tech Online (FTO) attracts readers from throughout the aviation industry including airlines, avionics vendors, aircraft OEMs, flight training organizations, ATM service providers and private aircraft operators. No matter what segment of the aviation industry these readers come from they all have one thing in common. They are all interested in technology and the new procedures developed to exploit that technology. Figure 1 below contains a breakdown of FTO subscribers by segment.

Figure 1

The following table contains addition detail regarding the above subscriber segments.

Detail Regarding Subscriber Segments
Segment	Further Explanation
Airports	Airport authorities involved in the day-to-day operation of airport facilities.
Aircraft OEMs	Aircraft manufactures such as Boeing, Airbus, Fokker, Embraer, Bombardier, and Gulfstream.
Airline	Major carriers, regional carriers and low cost carries.
Airline - Regional	Regional airlines such as Mesaba, SkyWest and ExpressJet.
ATM Service Provider	Organizations involved in providing air traffic control (management) such as Nav Canada, FAA, Eurocontrol and Airservices Australia.
CAA/FAA – Civil Aviation Authorities	Civil aviation authorities such as the FAA.
Charter/Air taxi	Commercial operators for hire by individuals or groups.
Consulting/Eng. Services	Organizations involved in providing general consulting services as well as organizations providing specific engineering services to manufactures and aircraft operators.
Corporate Operator	Private business operators such as the type represented by NBAA.
Fixed Base Operators	Organizations providing fuel and support to general aviation.
General Aviation Operator	Private small aircraft operators.
Industry Organizations	Trade organizations such as the NBAA, AOPA, ATA and IATA as well as other industry organizations such as ICAO, RTCA, AEEC and AMC.
Military	Individuals from the U.S. Air Force, Navy and Army who are engaged in aviation and airspace control concerns.
MROs	Aircraft maintenance, repair and overhaul organizations.
Non CAA Government Organization	Governmental organizations not involved with air traffic control.
Other	Subscribers whose demographic is unknown or does not fit in any specific category.
Simulation/Training	Organizations involved in the training of pilots, air traffic controls or other aviation professionals.
Standards Organization	Organizations involved in the development of standards for technology development, implementation or operation.
Tech Researchers	Organizations involved in the development of new technology and operational procedures such as Mitre, Mitre–CAASD, NASA, DOT-Volpe, and John Hopkins University.
Tech Suppliers	Organizations involved in the development and sale of new technology. This spans a large group from Rockwell Collins and Honeywell to Jeppesen and Chelton Flight Systems. It also includes ATM (air traffic management) suppliers such as Lockheed Martin, Raytheon and Thales ATM.

Table 1

Breakdown of Flt Tech Online Readership by Region and Individual Country

Figure 2 represents FTO readership by region. While the majority of FTO readers are in North America, our international readership continues to grow.

Figure 2

Flt Tech Online Readership is Growing

Since the beginning of 2006, the number of FTO subscribers has grown 65% from 2,548 to 4,228 (as of the end of March 2007). (Figure 3)

Figure 3

And the number of Flt Tech Online subscribers continues to grow. Based on the growth rate over the last quarter, the number of registered subscribers should be approaching 4,800 by the end of September 2007. (Figure 4)

Figure 4

What Do Our Subscribers Think About Flt Tech Online?

The above statistics represent the number of subscribers who receive the Flt Tech Online Weekly News Summary via e-mail each week. But what do those readers think of FTO? In a recent (December 2006) reader survey 82% of our readers said that they read the Weekly News Summary each week. (Figure 5)

Figure 5

Eighty-eight percent of Flt Tech Online subscribers rate the quality of the news and information found in FTO as very good or excellent. (Figure 6)

Figure 6

Seventy-seven percent of Flt Tech Online subscribers rate the quality of the layout of the Weekly News Summary as very good or excellent. (Figure 7)

Figure 7

Other Statistics to Consider

Website Traffic

In addition to the more than 4,200+ people who receive Flt Tech Online via email each week, we are also receiving 1,500 unique visitors on the Flt Tech Online Website each day, resulting in 40,000 to 45,000 unique users a month, and growing.

Low-fare Advertising

While many other publications, including other online publications, require advertising budgets of thousands and in some cases even tens-of-thousands of dollars each month, you can receive an entire year of advertising in Flt Tech Online for less than $5,000 or an entire month for less than $500. In addition, FTO is willing to work with virtually any advertising budget to get your message out. If you believe your company cannot afford to advertise, think again. Visit http://www.flttechonline.com/WhyBeSponsor.htm for more details.

For additional information or to get setup your sponsorship please contact:

Erik Haapala

2025 Blackberry Lane

Wayzata, MN 55391

Phone: (952) 960-4809

Mobile: (612) 363-1132

E-mail: erik.haapala@flttechonline.com