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Thai Airways Launches New Passenger Services with SITA Platform

Thai Airways International has launched a new range of passenger self-service functionality, including Internet booking, self-service check-in, and online redemption of frequent flyer points, using an integrated platform from SITA.

SITA says its Integration Platform helped Thai to introduce passenger services on channels such as the Internet, mobile phones and self-service kiosks; introduce e-tracking of cargo shipments; and streamline information exchange with Thai's Star Alliance partners, GDS (global distribution systems), tour operators and airline personnel, while leveraging existing technology, and at an implementation cost that was 30% less than expected with an alternative method.

This was possible, SITA says, because its new open system SOA (service oriented architecture) (SOA) was applied to Thai's existing systems giving it the ability to create new services no longer constrained by aging technology.  06-03-2007.


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