Boeing Survey: Internet Access "Must Have" for Global Passengers

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Boeing Survey: Internet Access "Must Have" for Global Passengers

A Connexion by Boeing survey of global air travelers indicates that they prefer airlines that offer in-flight Internet connectivity and even adjust their travel plans accordingly.

In an effort to track service trends, Connexion by Boeing teamed with Burke Research to conduct a global biannual study on customer satisfaction and loyalty.

Their most recent study, which focuses on the second half of 2005 and includes responses from nearly 3,200 participants worldwide, shows that in-flight Internet is changing traveler behavior:

83% of those surveyed said that the availability of the Connexion by Boeing service will have an impact on future travel plans and their choice of airline carrier;
94% said they plan to use the service again on a future flight;
92% said they would recommend the service to others;
84% said the service is of good or fair value relative to the price they paid;
78% said that the service's speed met or exceeded their expectations.

When asked to name the key benefits of Connexion's service, 44% said it is the ability be productive, 25% said to stay in touch, and 22% said to respond to e-mail.

The survey also asked respondents what they did while connected with the Connexion's service:

90% said they accessed their work e-mail, and most used a virtual private (corporate) network;
76% accessed their personal e-mail;
69% browsed the Internet;
41% engaged their friends and family via instant messaging or live chat applications.

One recent example of a new way to use in-flight Internet was the first transcontinental flight where mobile video gamers held real-time, competitive matches in the air using Connexion. Go here to view a videopodcast of the flight. 04-01-2006.

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